DISCOVER THE HIDDEN GEMS
Amsterdam is a vibrant city filled with rich history, stunning architecture, and a lively cultural scene. From world-class museums to picturesque canals, there’s something for everyone to enjoy. Whether you’re a first-time visitor or returning to explore further, AMAZE has curated a list of must-see attractions and experiences that showcase the best of what this enchanting city has to offer.
Keep reading to discover the hidden gems of Amsterdam.
The Heineken Experience is a brand experience located in the oldest brewery of Heineken®, right in the heart of Amsterdam. The former brewery closed in 1988 because we had outgrown our space. Today, the historic building serves as a venue where you can learn all about the history of Heineken®, the brewing process, our sometimes quirky innovations, sponsorships, and the story behind the star. You will also discover the best way to taste your Heineken® beer, so you can enjoy it to the fullest.
Moco Museum is an independent museum with a wide range of inspiring modern, contemporary, and street art – located in Amsterdam (the Netherlands), Barcelona (Spain) and London (United Kingdom). In our collection, Moco exhibits Banksy, Jean-Michel Basquiat, Keith Haring, Damien Hirst, KAWS, Jeff Koons, Yayoi Kusama, Andy Warhol, Studio Irma, and so many more! We offer visitors an unparalleled collection of art to reflect on modern society.
At the Fabrique des Lumières, art is brought to life: the work of the greatest artists in history is transformed into a digital tribute of image and sound. We make use of state-of-the-art technology that truly shines in the vast spaces of the Westergasfabriek in Amsterdam.
Step aboard the #1 best day cruise in the world and get ready to sail through the Amsterdam canals on our unique electric sloop boats and salon boats. Learn more about Amsterdam's rich trading history, culture, and famous landmarks.
Step into the magical world of The Upside Down! With over 3,000 square meters and 40+ themed rooms in Amsterdam and Berlin, they're here to help you escape everyday reality. In this interactive experience museum, touching is not just allowed, it’s encouraged! Get ready to jump into interactive, mind-blowing spaces filled with optical illusions, upside down settings and super photogenic spots to elevate your social media feed.
