DISCOVER THE HIDDEN GEMS
Amsterdam is a vibrant city filled with rich history, stunning architecture, and a lively cultural scene. From world-class museums to picturesque canals, there’s something for everyone to enjoy. Whether you’re a first-time visitor or returning to explore further, AMAZE has curated a list of must-see attractions and experiences that showcase the best of what this enchanting city has to offer.
Keep reading to discover the hidden gems of Amsterdam.
The Heineken Experience is a brand experience located in the oldest brewery of Heineken®, right in the heart of Amsterdam. The former brewery closed in 1988 because we had outgrown our space. Today, the historic building serves as a venue where you can learn all about the history of Heineken®, the brewing process, our sometimes quirky innovations, sponsorships, and the story behind the star. You will also discover the best way to taste your Heineken® beer, so you can enjoy it to the fullest.
Moco Museum is an independent museum with a wide range of inspiring modern, contemporary, and street art – located in Amsterdam (the Netherlands), Barcelona (Spain) and London (United Kingdom). In our collection, Moco exhibits Banksy, Jean-Michel Basquiat, Keith Haring, Damien Hirst, KAWS, Jeff Koons, Yayoi Kusama, Andy Warhol, Studio Irma, and so many more! We offer visitors an unparalleled collection of art to reflect on modern society.
Step aboard the world’s #1 day cruise and get ready to sail through the Amsterdam canals on our unique electric boats and saloon vessels. Learn more about Amsterdam's rich trading history, culture, and famous landmarks.
Cycling is the perfect way to get around the city. You see the most, can go anywhere, and you're quick enough to do a lot in a short amount of time. Read here where you can rent a bike and what to keep in mind when parking your bicycle.
Enjoy legendary flavors during a true American dining experience in a vibrant, modern setting by the water at Hard Rock Cafe Amsterdam. We are located at Max Euweplein, just 2 minutes from the lively Leidseplein. We are right next to Paradiso, Holland Casino, the Rijksmuseum, the Van Gogh Museum, and plenty of other attractions. Our restaurant is not only the perfect place to start your day or night, but we also serve as a kind of museum showcasing pop culture through our authentic memorabilia from real Rock 'n Roll legends like Jimi Hendrix and Elvis Presley.
